Gogh Polar Plunge ~ Comfort Colors Premium Tee

Gogh Polar Plunge ~ First Dip of the Year

New Year's Day, a frozen lake and a crowd of people in swimsuits who absolutely know better. They count down, they shriek, they run in, and they come out declaring it the best morning of the year. For the brave, the slightly unhinged and the charity-run regulars.

• Polar plunge veterans: Ice in the water, fire in the spirit.
• Cold water swimmers: Brrr is just a warm-up.
• New Year traditions: Start the year awake, very awake.

Vincent painted with thick, buttery strokes, and this GoghBe Comfort Colors Premium Tee feels just as rich: 6.1 oz garment-dyed ring-spun cotton that is broken-in on day one and gets softer every single wash. The relaxed, boxy unisex fit is made for wandering ~ sunflower fields, café terraces, the long way home. Wash it cold and inside out, tumble dry low, and your colors stay bolder than a starry night. Life is short. Gogh somewhere.